I finally got this to go
To cut a very long story short, it would only work when I placed the VM holding the vCenter service on local storage and with the installer in that same local storage. Surely this is a bug. I always have ran the iso from my desktop in the past and never,ever had an issue. Neither do I store VM on local storage.
Unfortunately this was the only way to get it to go for me
Update: This is a known issue. Vmware released this yesterday and are working on a fix http://kb.vmware.com/selfservice/microsites/search.do?language=en_US&cmd=displayKC&externalId=2051216